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Fly-fishing for results
Research methodology is always the hotly debated topic at the outset of a new project when, in fact, the quality of the sample is crucial to a meaningful research outcome. As a professional researcher...
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Improving on the traditional: Focus Groups
The South African research community has been relying on focus groups for a very long time now but little has been done to improve the way in which they are conducted. Focus groups are great way of...
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The Experience Dashboard: A frontier in consumer experience research.
In the past, companies would only ever do customer research if their products weren’t selling, their services weren’t popular, or if they were trying to launch something new. Today it has moved into a...
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Case Study: Using technology to promote research
The Brief One of our established clients in the food and beverage industry needed to conduct product and consumer research on a regular basis. They needed these projects rolled out continuously, and...
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